2010 State of the Blogosphere 5


One of my favorite Twitter friends, Annie Colbert, recently posted an awesome infographic on the state of the blog economy in 2010 (view the full infographic here). The image is bursting with insightful information about who blogs, why they write, how they promote their posts and how much cash they earn for doing so.

Among the more surprising stats: 65% of bloggers write as a hobby, while only 1% of bloggers write for a corporate blog or as their full time profession. Given the rise of corporate blogs this year, that number seems low.

The most shocking number was in regards to revenue. Self employed bloggers, on average, earn $122,222 in annual revenue from advertising on their blog! Chew on that.

Where do you fit in to the blog economy?


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