In November Asics launched a pretty cool tech campaign during the New York City Marathon. During a marathon every runner wears a chip on their shoe, which was first used to see when runners started and finished the race, to get their exact time. Then it was used at certain checkpoints throughout the race to make sure people don’t cheat (Rosie Ruiz). Now, they’re being used for encouragement.
Asics recorded pictures, videos and messages from family and friends, and used the chip to display these messages on huge screens as runners passed by during the marathon. The video, while a bit of an advertisement, explains it really well and it worth watching.