Facebook Deals Launches – Goodbye Foursquare?
By Ben Haber
November 3rd, 2010
Today Facebook announced the launch of Facebook Deals, a way that businesses can offer discounts or special offers to customers that check-in through Facebook Places. Facebook provides a great overview of this announcement and how Facebook Deals works through this video.
Facebook already has some great brands on board, including the Gap, Chipolte REI and Starbucks. Many of them are offering impressive deals, and the quality and quantity of deals will certainly grow.
What does this mean for companies like Foursquare and Groupon? I don’t anticipate this causing major problems for Groupon, as their ‘deal of the day’ approach works with consumers and usually offers very good discounts, providing businesses with a lot of cash up front. However, Facebook has essentially copied Foursquare (besides the badges) and has a much larger user base to attract business partners.
if you’re using multiple location-based social platforms, will Facebook Deals change your social networking habits?
Entry Filed under: Facebook
10 Comments Add your own
1. Melissa | November 3rd, 2010 at 3:45 pm
This announcement most definitely will not change my social check-in loyalty to Foursquare. If anything, it only intensifies my love for a social network that is not Facebook.
2. Ginger Lennon | November 3rd, 2010 at 8:37 pm
Facebook Deals Launches – Goodbye Foursquare? http://goo.gl/fb/2JXYB via @RaceTalk Blog
3. Ben Haber | November 3rd, 2010 at 8:37 pm
Does Facebook Deals spell the end for Foursquare? http://bit.ly/bFQtjD
4. Adrienne Lee | November 3rd, 2010 at 8:38 pm
RT @racepointgroup: Facebook Deals Launches – Goodbye Foursquare? http://goo.gl/fb/2JXYB via @RaceTalk Blog
5. T.S. Elliott ? | November 3rd, 2010 at 8:40 pm
RT @racepointgroup: Facebook Deals Launches – Goodbye Foursquare? http://goo.gl/fb/2JXYB via @RaceTalk Blog
6. Ruth Bazinet | November 3rd, 2010 at 8:44 pm
If the deals stay good enough. RT @racepointgroup Facebook Deals Launches – Goodbye Foursquare? http://goo.gl/fb/2JXYB via @RaceTalk Blog
7. Kristin Brown | November 3rd, 2010 at 8:50 pm
RT @bhaber602: Does Facebook Deals spell the end for Foursquare? http://bit.ly/bFQtjD
8. RaceTalk | November 3rd, 2010 at 9:07 pm
New RaceTalk Post: Facebook Deals Launches – Goodbye Foursquare? http://bit.ly/92poPj
9. Candice Huang | November 3rd, 2010 at 9:19 pm
FB's mobile ambition! RT @racepointgroup: Facebook Deals Launches – Goodbye Foursquare? http://bit.ly/c0xa6J via @RaceTalk Blog
10. Facebook & Google Lau&hellip | April 26th, 2011 at 10:05 am
[...] after a failed attempt to acquire Groupon, and Facebook had already added limited deals into its mobile check-ins which launched back in November 2010 and had been more similar to Foursquare then a daily deal [...]
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