Another Attempt To Unseat Google – That Will Ultimately Fail 3

This morning a new search engine called Blekko officially launched it site. Their goal is to provide users with a clean search experience, one that has worthwhile results but not the spam. While it’s a noble idea the end result for Blekko will almost certainly be disappointing, as many search engines have tried to uproot Google (remember Cuil?) and failed.

Let’s look at the facts: Google overwhelming owns the search engine market share. The two search engines that can actually be compared with Google are Yahoo and Bing (owned by Microsoft). Is some small, awkwardly named site like Blekko really going to come in and unseat Google? It’s doubtful. In fact, if you want to argue who the next big search engine will be, take a look towards Facebook and Twitter. Both social networks have a lot of data that is very relevant to many people – and both sites are already filled with users.

However, regardless of the search success that other companies can (and will) have, unseating Google is simply not going to happen, and here are three reasons why:

1. Search should be easy: When people use search engines they are looking for information they need. They don’t want it to take up a lot of time, they just want to find what they’re looking for. When it comes to searching, familiarity is key. If you’re comfortable with the site you’re using and know how to use it, finding a result will be faster if you’re using that site. Google has a lot of users that are really comfortable with their site.

2. Gmail: When getting someone’s personal email address these days, it’s usually a surprise if they don’t have Gmail. With so many people already on Google for their email, using Google for search is a natural extension (as referenced in reason #1, it’s all about familiarity).

3. Because you can ‘Google’ it: When you’re taking with friends and can’t figure out the answer to something does anyone say “I’ll Yahoo it or Bing it?” Exactly. “I’ll Google it” is a common expression, so common that it’s in the dictionary. Google has become part of our language and is recognized globally. When it’s that automatic it’s going to be reall difficult for things to change.

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