Please Unlink Your Twitter and Facebook Accounts!
By Ben Haber
October 27th, 2010
Are your Facebook friends the same people as your Twitter followers? If the answer is no (and let’s be honest, it probably is) then please unlink your Twitter and Facebook accounts! Here are the two main reasons why:
- Most of your Facebook friends probably don’t care about the content you post on Twitter.
- The signs for @replies, re-tweets and hash tags that you use on Twitter don’t correlate to Facebook. They can’t be clicked on like hyperlinks and probably confuse at least half of your Facebook friends.
The picture below shows one person’s stream of posts on Facebook. As you can see, they were all made through TweetDeck and use re-tweets that don’t link to the original poster’s Twitter page. It also has short links instead of an attached link that gives Facebook friends a preview of the content you’re sharing, usually containing the headline and an image or a video.
The value of an actual Facebook post (rather then a tweet syndicated on Facebook) shouldn’t be underestimated. Your Facebook friends will pay attention to the post instead of scanning through it because it makes no sense and is simply doesn’t fit. So improve your social media presence and make it easier on your Facebook friends – please, please unlink your Facebook and Twitter page!

16 Comments Add your own
1. Anna Gueldenhaupt | October 27th, 2010 at 11:30 am
Brilliant article Ben. I agree, Twitter and Facebook are used for different purposes and linking them can be very confusing.
2. Ben Haber | October 27th, 2010 at 11:58 am
Thanks for the comment Anna!
3. Ginger Lennon | October 27th, 2010 at 3:25 pm
Please Unlink Your Twitter and Facebook Accounts! http://goo.gl/fb/lRmpl via @RaceTalk Blog
4. Aaron Pressman | October 27th, 2010 at 3:28 pm
Here, here! RT @bhaber602 New blog post: Please unlink your Twitter & Facebook accounts! http://bit.ly/9t3vE0
5. Amir Ammar | October 27th, 2010 at 3:30 pm
PR and Social Media Blog | Please Unlink Your Twitter and Facebook … http://bit.ly/bhl9C3
6. UD.com Namecheck | October 27th, 2010 at 3:36 pm
Are your FB & Twitter accounts linked? Does this make a difference to your friends/followers? http://ow.ly/30is6 via @racepointgroup #SMM
7. Dan Carter | October 27th, 2010 at 3:41 pm
RT @racepointgroup: Please Unlink Your Twitter and Facebook Accounts! http://goo.gl/fb/lRmpl via @RaceTalk Blog
8. RaceTalk | October 27th, 2010 at 3:47 pm
New RaceTalk Post: Please Unlink Your Twitter and Facebook Accounts! http://bit.ly/bplGMo
9. Amy Hagerstrom | October 27th, 2010 at 3:51 pm
Something I'm ahead of the curve on for once: RT @DanRPG @racepointgroup: Please Unlink Your Twitter and FB Accounts! http://bit.ly/9uw7Jj
10. aburtch | October 27th, 2010 at 3:54 pm
People do the same thing with Twitter and LinkedIn…and it’s a bad idea there too.
11. Molly Galler | October 27th, 2010 at 3:54 pm
AMEN! Not the same audience. RT @RaceTalk New RaceTalk Post: Please Unlink Your Twitter and Facebook Accounts! http://bit.ly/bplGMo
12. Adrienne Lee | October 27th, 2010 at 8:25 pm
RT @RaceTalk: New RaceTalk Post: Please Unlink Your Twitter and Facebook Accounts! http://bit.ly/bplGMo
13. Lauren Bernardi | October 27th, 2010 at 8:41 pm
RT @RaceTalk: New RaceTalk Post: Please Unlink Your Twitter and Facebook Accounts! http://bit.ly/bplGMo
14. John Park | October 27th, 2010 at 8:48 pm
Lazy or polite? You choose. RT @RaceTalk: Please Unlink Your Twitter and Facebook Accounts! http://bit.ly/d6CFn7
15. alisonoleary | October 28th, 2010 at 11:35 am
RT @RaceTalk: Please Unlink Your Twitter and Facebook Accounts! http://bit.ly/d6CFn7
16. Kellie Marshall | October 28th, 2010 at 1:11 pm
All social media is not the same – RT @RaceTalk: Please Unlink Your Twitter and Facebook Accounts! http://bit.ly/d6CFn7
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