How does Groupon keep its subscribers? Besides offering them a great product, they have managed to put any people who unsubscribe on a guilt trip.
The image above was part of a co-worker’s unsubscribe process for Chicago’s Groupon (note: they selected this following a vacation, not because they didn’t like Groupon).
Groupon has showed that it’s focused on personalizing the user experience, as they’ve recently launched a survey so people can be sent offers that better meet the exact deals that they’re looking for. This unsubscribe notice says a lot about the company’s desire to create a personal connection with users, and their overall creative approach.