Groupon Is VERY Sorry To See You Go
By Ben Haber
October 13th, 2010
How does Groupon keep its subscribers? Besides offering them a great product, they have managed to put any people who unsubscribe on a guilt trip.
The image above was part of a co-worker’s unsubscribe process for Chicago’s Groupon (note: they selected this following a vacation, not because they didn’t like Groupon).
Groupon has showed that it’s focused on personalizing the user experience, as they’ve recently launched a survey so people can be sent offers that better meet the exact deals that they’re looking for. This unsubscribe notice says a lot about the company’s desire to create a personal connection with users, and their overall creative approach.
Entry Filed under: Marketing
8 Comments Add your own
1. Katie Judd | October 13th, 2010 at 9:40 am
I was wondering to myself if they are measuring the amount of resubscribes they were able to secure with this creative campaign. I feel like people wanting to see the video will unsubcribe and then resubscribe just to see it – and that will significantly skew Groupon’s view of the success, no? Did you try it out Ben?
2. Ginger Lennon | October 13th, 2010 at 1:28 pm
Groupon Is VERY Sorry To See You Go http://goo.gl/fb/fQpDf via @RaceTalk Blog
3. Adrienne Lee | October 13th, 2010 at 1:34 pm
RT @racepointgroup: Groupon Is VERY Sorry To See You Go http://goo.gl/fb/fQpDf via @RaceTalk Blog
4. Lauren Bernardi | October 13th, 2010 at 1:39 pm
Remind me not to unsubscribe: RT @racepointgroup Groupon Is VERY Sorry To See You Go http://bit.ly/9TEI4X via @RaceTalk Blog
5. Jenna Caswell | October 13th, 2010 at 1:45 pm
RT @RaceTalk: New RaceTalk Post: Groupon Is VERY Sorry To See You Go http://bit.ly/9fw4Wl
6. Molly Galler | October 13th, 2010 at 2:01 pm
Props to @Groupon. Fantastic tactics! RT @RaceTalk New RaceTalk Post: Groupon Is VERY Sorry To See You Go http://bit.ly/9fw4Wl
7. Brittany Falconer | October 13th, 2010 at 8:34 pm
You don't want to punish Derrick, do you? RT @RaceTalk: Groupon Is VERY Sorry To See You Go http://bit.ly/aSse1H
8. mohammad tahir | April 29th, 2011 at 6:05 am
i just want to unsubscribe from groupon.
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