This week USA Today’s Bruce Horovitz reported that McDonald’s has taken their social media strategy to a new level of engagement by planting their own, branded farm via Facebook’s incredibly popular application, FarmVille.
For the past24 hours, McDonald’s sponsored FarmVille’s first-ever branded farm. For the full day Thursday October 7th, users who interacted with the McDonald’s farm were rewarded with virtual prizes to decorate their personal FarmVille empires. Rewards included items like virtual, McDonald’s branded hot air balloons.
Why FarmVille you may ask? How many FarmVille users could there really be? Answer? 18 million.
McDonald’s director of media, Anja Carroll, told USA Today, “This is all part of a larger social-media strategy. It’s difficult to ignore the sheer volume of the audience that FarmVille brings.”
McDonald’s is a superb example of a company taking their Facebook activity beyond their corporate page and continuing to strategize new and effective ways to target their ideal audience. I’m lovin it.