In a post by Matthew Ingram for GigaOm, Twitter CEO Ev Williams shares that mobile use of the free, micro-blogging service has grown 60 percent since April. Williams also announced that Twitter has 145 million registered users, a 40 percent growth in overall users since April.
Given Twitter’s immense popularity it is no surprise that the company has seen a steady rise in user numbers, however what is interesting is the number of users who first activate the service on a mobile device. Presently, 16 percent of all Twitter users activate via mobile.
For that reason, Twitter has its own iPhone application and recently launched an application for the iPad. Several outside vendors have also launched mobile applications for Twitter.
Williams said on the Twitter corporate blog, “We quickly understood that we were doing users a disservice by not having a great client on each of the major mobile platforms.”
He went on to say, “As we had hoped in April, these clients are bringing more people into Twitter, and, even better, they are attracting and retaining active users. Indeed, 46 percent of active users make mobile a regular part of their Twitter experience.”
For businesses considering putting resources behind a mobile application, let Twitter’s success be a reinforcing pat on the back that you’re headed in the right direction.