MTV Hooks Up With Foursquare
By Molly Galler
August 31st, 2010
This morning the Associated Press reported that MTV has partnered with Foursquare to offer a special badge to users who check in to health clinics via the mobile application. The new Foursquare badge is part of MTV’s “GYT: Get Yourself Tested” campaign.
MTV’s public health campaign encourages young people to get routinely checked for sexually transmitted diseases (STDs). The Associated Press reports, “MTV says the idea is to remove the stigma attached to getting checked out for STDs.”
While this is a nice idea in theory and I applaud MTV for fully integrating mobile into their campaign outreach, I think most people, no matter how much they typically share via Foursquare, are unlikely to publicly broadcast their appointment for STD screenings.
This Foursquare partnership would be more successful if it was linked to MTV’s political campaign, “Rock the Vote” which encourages young people to register to vote and make their voices heard. If they offered a badge for checking in to a voting location, I think the response would be tremendous.
What do you think? Can MTV leverage Foursquare for such a person declaration?
Entry Filed under: Foursquare,iPhone,Marketing,Mobile,Social Media
11 Comments Add your own
1. Ginger Lennon | August 31st, 2010 at 1:49 pm
MTV Hooks Up With Foursquare http://goo.gl/fb/1akC8 via @RaceTalk Blog
2. Pauline | August 31st, 2010 at 1:53 pm
Racepoint's Public Relations and Social Media Blog | MTV Hooks Up …: Racepoint Group\'s RaceTalk Blog | This mor… http://bit.ly/b2HInO
3. Molly Galler | August 31st, 2010 at 1:59 pm
Check out my newest @RaceTalk post "@MTV Hooks Up with @Foursquare" http://bit.ly/9pVF1u Would you check in to a health clinic?
4. RaceTalk | August 31st, 2010 at 2:05 pm
New RaceTalk Post: MTV Hooks Up With Foursquare http://bit.ly/9zxqh2
5. Laurel Cormier | August 31st, 2010 at 2:10 pm
RT @RaceTalk: New RaceTalk Post: MTV Hooks Up With Foursquare http://bit.ly/9zxqh2
6. Ginger Lennon | August 31st, 2010 at 2:53 pm
RT @mollygaller Check out my newest @RaceTalk post "@MTV Hooks Up with @Foursquare" http://bit.ly/9pVF1u Would u check in 2 a health clinic?
7. Molly Galler | August 31st, 2010 at 3:00 pm
Check out my newest post! Love to hear your comments! RT @RaceTalk New RaceTalk Post: MTV Hooks Up With Foursquare http://bit.ly/9zxqh2
8. Jason Newberg | August 31st, 2010 at 3:22 pm
New post from @mollygaller @RaceTalk: MTV Hooks Up With Foursquare http://bit.ly/9zxqh2
9. Lauren Bernardi | August 31st, 2010 at 3:29 pm
New post from @mollygaller @RaceTalk: MTV Hooks Up With Foursquare http://bit.ly/9zxqh2
10. Jenna Caswell | August 31st, 2010 at 3:44 pm
RT @laurenbernardi: New post from @mollygaller @RaceTalk: MTV Hooks Up With Foursquare http://bit.ly/9zxqh2
11. Cheri (Lapane) Keith | August 31st, 2010 at 6:32 pm
RT @JCazwell: RT @laurenbernardi: New post from @mollygaller @RaceTalk: MTV Hooks Up With Foursquare http://bit.ly/9zxqh2
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed