Old Spice Man Launches Personalized Social Media Campaign
By Ben Haber
July 15th, 2010
Old Spice has launched a new social media campaign using Old Spice Man, who is actually former NFL player Isaiah Mustafa.
Following a successful television commercial campaign which began during the Super Bowl, Old Spice took Mustafa to YouTube, Facebook and Twitter, and is now making personalized videos.
Hustafa has already made videos for social media personalities such as Kevin Rose and AdventureGirl, and is also replying to specific tweets from various Twitter users. One person even asked Old Spice Man to propose to his girlfriend.
While this social media campaign has already attracted a lot of buzz, it’s still a very new initiative that is quickly building momentum. There is no doubt that Mustafa will be in high demand for personalized videos going forward, and Mustafa recently told ABC News that he can product 100 videos a day, with help from Old Spice’s advertising agency.
This campaign should be a launching pad for other businesses looking to capitalize on social media, and it would be a surprise to see other companies follow suit (such as the Miller High Life guy).
Entry Filed under: Branding & Advertising,YouTube
10 Comments Add your own
1. RaceTalk | July 15th, 2010 at 12:58 pm
New RaceTalk Post: Old Spice Man Launches Personalized Social Media Campaign http://bit.ly/aHcXfi
2. Dana Gulick | July 15th, 2010 at 1:00 pm
in keeping with the @OldSpice them, check out this new post: RT @RaceTalk: http://bit.ly/aHcXfi
3. Jenna Caswell | July 15th, 2010 at 1:21 pm
RT @RaceTalk: New RaceTalk Post: Old Spice Man Launches Personalized Social Media Campaign http://bit.ly/aHcXfi
4. jcazwell | July 15th, 2010 at 1:21 pm
RT @RaceTalk: New RaceTalk Post: Old Spice Man Launches Personalized Social Media Campaign http://bit.ly/aHcXfi
5. Molly Galler | July 15th, 2010 at 1:23 pm
I love this campaign. Pure genius. RT @RaceTalk New Post: Old Spice Man Launches Personalized Social Media Campaign http://bit.ly/aHcXfi
6. Lauren Bernardi | July 15th, 2010 at 1:28 pm
RT @RaceTalk: New RaceTalk Post: Old Spice Man Launches Personalized Social Media Campaign http://bit.ly/aHcXfi
7. Jason Newberg | July 15th, 2010 at 1:28 pm
The man you would want your man to smell like is more than a splash of Old Spice? Personalized SM campaign @RaceTalk http://bit.ly/aHcXfi
8. Stephen Russell | July 15th, 2010 at 1:29 pm
RT @laurenbernardi: RT @RaceTalk: New RaceTalk Post: Old Spice Man Launches Personalized Social Media Campaign http://bit.ly/aHcXfi
9. Laurel Cormier | July 15th, 2010 at 1:38 pm
Love this! RT @RaceTalk: New RaceTalk Post: Old Spice Man Launches Personalized Social Media Campaign http://bit.ly/aHcXfi
10. Is Your Brand’s Soc&hellip | March 27th, 2011 at 9:01 am
[...] by tapping into existing networks with creative suggestions that win praise from consumers. Personalization in this medium is also essential, because consumers can easily distinguish between a company that [...]
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