Old Spice has launched a new social media campaign using Old Spice Man, who is actually former NFL player Isaiah Mustafa.
Hustafa has already made videos for social media personalities such as Kevin Rose and AdventureGirl, and is also replying to specific tweets from various Twitter users. One person even asked Old Spice Man to propose to his girlfriend.
While this social media campaign has already attracted a lot of buzz, it’s still a very new initiative that is quickly building momentum. There is no doubt that Mustafa will be in high demand for personalized videos going forward, and Mustafa recently told ABC News that he can product 100 videos a day, with help from Old Spice’s advertising agency.
This campaign should be a launching pad for other businesses looking to capitalize on social media, and it would be a surprise to see other companies follow suit (such as the Miller High Life guy).