‘David On Demand’ Twitter Experiment Offers Intrigue – But Why?

By Ben Haber

On June 21st advertising executive David Perez will officially turn his life over to Twitter. Why? He wants his boss to send him to a conference.

Perez and his boss agreed that if Perez spends one week on Twitter doing anything (not illegal) that his Twitter followers demand, Perez will get to travel to France and attend the Cannes Lions International Advertising Festival. While this seems like a strange means to attending a conference, keep in mind that Perez and his boss work in advertising and picked this specific challenge (or whatever you want to call it) for a reason.

Perez will spend an entire week doing whatever his Twitter followers order. These tasks could be simple (drink a can of soda), tedious (jump up and down on one foot) or downright weird (let your imagination wonder).

Life streaming has already become quite popular, with sites like Justin TV taking off in recent years.  Even celebrities, like former NBA star Stephon Marbury, have gotten in on the action (Marbury had what seemed like a complete meltdown on camera last summer). However, this may be the first time someone has left control of their actions in the hands of everyone else.

So what could prove to be a very boring, pointless and stupid experiment may also be intriguing enough to drive a lot of viewers and followers next week when David Perez officially turns his life over to Twitter.

For his sake, I hope the conference (and Cannes) is worth it.

7 comments June 15th, 2010