David Kirkpatrick’s Facebook Effect – An Inside Look at the Media’s Pursuit of FB
By Kyle Austin
June 10th, 2010
Live many other “reviewers,” I recently wrapped-up reading an advanced copy of David Kirkpatrick’s “the facebook Effect” (Simon & Schuster) that is now on newsstands nationwide. The first thought that came to mind in wrapping up was, “that was detailed” followed by “it’s the de-facto Facebook biography from here on out.” It was truly a great read.
I had joked with David awhile ago that he better get better access to Facebook for his book than Steve Levy is getting with Google right now for his book and he undoubtedly delivered. Levy, it seems, would have to live with Larry and Sergey year round to match the access it appears Kirkpatrick got to Facebook CEO Mark Zuckerberg. The former Fortune scribe, who is also launching his own conference / media company (more on that another day), has always gotten executives to open up and he clearly used that quality to bring some new Facebook stories to light throughout the book.
Others have covered the ins and outs of the book, which really gets at Facebook’s social and cultural significance, but I was most interested in the new rocks he turned over in looking at Facebook’s affect on the media. Here’s a few of the juicy nuggets. Go buy the book for more!


5 Comments Add your own
1. RaceTalk | June 10th, 2010 at 2:19 pm
New RaceTalk Post: jj http://bit.ly/9yhhZe
2. Molly Galler | June 10th, 2010 at 3:45 pm
Amazing post & video: RT @RaceTalk: David Kirkpatrick's The Facebook Effect – Inside Look at the Media's Pursuit of FB http://bit.ly/9HfaFv
3. RaceTalk | June 10th, 2010 at 7:19 pm
New RaceTalk Post: jj http://bit.ly/9yhhZe
4. rolodexter | June 11th, 2010 at 2:58 pm
There are books on the “eBay economy” and the like, and really, when journalists title their pieces this way, it’s sort of misleading. There’s a good deal of things going on that are more essential, that transcend proprietary systems and brands. In this, there’s descriptions and narratives of extraordinary events, real world, actual events of often political significance; these events are seemingly facilitated by Facebook. But really, any technology might suffice. It just so happens Facebook’s the branded system of choice, currently. But there were riots in the streets of Manila and the greater metro areas, when EDSA 3 broke out, and all that was coordinated at the grass roots by text message. And those protests resulted in ousting President Estrada!
5. Facebook Movie Trailer Se&hellip | June 28th, 2010 at 7:51 am
[...] For the pro-Zuckerberg Facebook story, RaceTalk blogger Kyle Austin recently reviewed David Kirkpatrick’s new book, “The Facebook Affect.” [...]
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