David Kirkpatrick’s Facebook Effect – An Inside Look at the Media’s Pursuit of FB 5


Live many other “reviewers,” I recently wrapped-up reading an advanced copy of David Kirkpatrick’s “the facebook Effect” (Simon & Schuster) that is now on newsstands nationwide. The first thought that came to mind in wrapping up was, “that was detailed” followed by “it’s the de-facto Facebook biography from here on out.” It was truly a great read.

I had joked with David awhile ago that he better get better access to Facebook for his book than Steve Levy is getting with Google right now for his book and he undoubtedly delivered. Levy, it seems, would have to live with Larry and Sergey year round to match the access it appears Kirkpatrick got to Facebook CEO Mark Zuckerberg. The former Fortune scribe, who is also launching his own conference / media company (more on that another day), has always gotten executives to open up and he clearly used that quality to bring some new Facebook stories to light throughout the book.

Others have covered the ins and outs of the book, which really gets at Facebook’s social and cultural significance,  but I was most interested in the new rocks he turned over in looking at Facebook’s affect on the media. Here’s a few of the juicy nuggets. Go buy the book for more!



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