On June 1, Brad Stone of the New York Times wrote an almost glowing review of the Pulse news reader on the iPad. A week later his parent company forced Apple to take the application off of iTunes because it allowed users to view New York Times Co. content (nytimes.com and boston.com) within the application. And with that, we have the first debate around monetizing content in the tablet-era.
In essence the New York Times Co. is objecting to Pulse creators (two Stanford graduate students) using the company’s RSS feed on the iPad. Something that has been done for years on all sorts of devices (i.e. Google Reader). The problem it seems in this case is the creators had been so successful with that app that it had risen to number one on the paid, iPad application store for some time and they’ve made more than $40,000 in doing so. Steve Jobs even praised the innovation of the application at Apple’s WWDC, before he received a letter from the Times Co. With their own FREE, iPad app, the Times Co. wants a piece of the pie.
However, while the Times Co. sticks with its current position, Kara Swisher, who sat down with the two creators of the app in the video above, notes in an update that they resubmitted Pulse yesterday without the Times’ RSS feed included and it is now on-sale again on the iTunes store. For the time being, anyways.