Social media site Mashable recently posted an infographic with some odd Facebook statistics. While normally one might gloss over this, the graphic actually contained some pretty useful information for marketers looking to leverage Facebook to reach their target audience.
Noteworthy stats include:
• Of the 400 million people that log into their Facebook account each month, 50% of them log in daily
• 70% of Facebook users live outside the United States
• Women aged 55 and up are the fastest growing Facebook demographic in America
Lesson learned? Facebook is a daily part of the lives of people around the globe, specifically our moms. Kidding. Sort of.
In all seriousness, this data offers shining, golden opportunities for marketers to reach demographics via Facebook they may not have realized were present.
Check out the infographic below. Any other stats you find surprising?