Of all the companies looking for a fearless leader to head their social media operations, I have to say this company is an unlikely choice. Not only do they dominate their primary industry, but they’ve branched out into several new frontiers on what seems like a weekly basis. Who is this hyper successful innovator?
None other than web giant Google. No, you didn’t misread that. Google, the number one search engine (sorry Bing, no matter how many products placements you do on Gossip Girl or the Rachel Zoe Project we still can’t be swayed), the creator of the increasingly popular Gmail, the blogging site Blogger and the photo sharing site Picasa is seeking to ramp up their social media presence in two major ways with the help of a new hire.
First, Google wants to build a social media offering uniquely their own. The launch of Google Buzz was met with extreme consumer discontent, and Google doesn’t want to continue playing second fiddle to Facebook and Twitter in the social media space.
Secondly, Google wants to improve the way it incorporates social media into its existing services. Seth Waintraub of Fortune’s BrainstormTech blog wrote, “Google has tried to play ball. They penned a deal with Twitter to embed a feed of related Tweets in its search results, among other moves.” While Google has this one collaboration with Twitter underway, there are a multitude of other options for strengthening their social media capabilities even within their existing services.
Sounds like a serious undertaking for Google’s newest employee. In her piece for GigaOm, Liz Gannes shares the job description being used by Google’s recruiter to find this diamond in the rough:
“This is a new and very strategic position, as Google knows it is late on this front and is appropriately humble about it. In Google’s view, conceptually, there are two ways to tackle social, each impacting who may be successful in this senior post: 1) building an innovative offering specifically in this area; or 2) developing the capability and integrating social into Google’s existing portfolio.”
While Google is on the hunt for this head of social media, there is also the possibility that Google could acquire an influential company in the social space and have that former CEO or president morph into this new set of responsibilities.
What do you think? Can Google find the right candidate to steer them towards social media domination?