87% of Americans Aware of Twitter, 7% Actively Use 6

Tom Webster of Edison Research released the findings of a three year study into the usage of Twitter in America last week.

Some interesting findings from the study, which are covered in the above Webinar, include:

  • Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)
  • Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
  • Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
  • 51% of active Twitter users follow companies, brands or products on social networks

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