87% of Americans Aware of Twitter, 7% Actively Use
By Kyle Austin
May 6th, 2010
Tom Webster of Edison Research released the findings of a three year study into the usage of Twitter in America last week.
Some interesting findings from the study, which are covered in the above Webinar, include:
- Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)
- Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
- Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
- 51% of active Twitter users follow companies, brands or products on social networks
Entry Filed under: Twitter
6 Comments Add your own
1. RaceTalk | May 6th, 2010 at 11:59 am
New RaceTalk Post: 87% of Americans Aware of Twitter, 7% Actively Use http://bit.ly/cwPFZz
2. Molly Galler | May 6th, 2010 at 12:31 pm
Full post includes startling numbers: RT @RaceTalk New Post: 87% of Americans Aware of Twitter, 7% Actively Use http://bit.ly/cwPFZz
3. bmousseau | May 6th, 2010 at 12:44 pm
RT @RaceTalk: New RaceTalk Post: 87% of Americans Aware of Twitter, 7% Actively Use http://bit.ly/cwPFZz
4. Erika Tower Dornaus | May 6th, 2010 at 12:56 pm
RT @mollygaller: Full post includes startling numbers: RT @RaceTalk New Post: 87% of Americans Aware of Twitter, 7% Actively Use http://bit.ly/cwPFZz
5. RaceTalk | May 6th, 2010 at 4:59 pm
New RaceTalk Post: 87% of Americans Aware of Twitter, 7% Actively Use http://bit.ly/cwPFZz
6. Allie Mendoza | May 7th, 2010 at 12:19 am
87% of Americans Aware of Twitter, 7% Actively Use | racetalkblog.com http://bit.ly/azPo9o
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