Facebook Population By State 2

Mashable published a really interesting report  today, showing the percentage of state populations (United States) that have Facebook accounts. As you can see, the states with a red tint (South Dakota, Virginia, Massachusetts, and District of Columbia) have more avid Facebook users, while states shaded in light blue have less Facebook users (New Mexico, Alabama, West Virginia).

Another interesting statistic in the report shows that the city of Philadelphia has almost as many Facebook accounts as people, while New York City’s actual population is more than double its Facebook population.

These charts are worth spending a few minutes going through, as they offer some really interesting information on where Facebook users live and who they are – which can help brands identify key groups of audience, and market more directly to them.

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