PitchEngine Joins Forces with Technorati on Pitch Platform

By Kyle Austin

March 2nd, 2010

PitchEngine, the social media release platform, announced on Tuesday that it is partnering with Technorati and MyMediaInfo to develop components for its soon to be released, Pitch™ Platform.

We didn’t have the chance to catch-up with PitchEngine’s CEO Jason Kintzler today, but according to the PitchEngine release, The Pitch Platform (due to be released in beta over the next few weeks) will offer a new kind of “social media relations”. Instead of sending press releases to email addresses, the platform will create a new channel for conversations and sharing content with real people (journalists and consumers).

Technorati will assist in creating the Technorati List (fueled by PitchEngine), which is designed to help organizations and bloggers simplify and expand blogger outreach. MyMediaInfo will assist on the traditional media end with access to 400,000 media members.

With the Pitch Platform, media will be able to follow and filter only the content that matters to them. If they see something they like, they’ll be able to interact privately, one-to-one with the Pitch creator. Media can also pitch story needs to brands and organizations from within the same categories of interest making Pitch a genuine media relations tool.

But do we really need another channel? With more channels than ever before to connect with journalists and brands, will journalists want to open a new channel (even if it is a filter)? We’ve seen the evidence that they’re already using social media for similar purposes. A study released in January found 65 percent of journalists are using social networking sites and 52 percent are using micro-blogging sites like Twitter as part of their news gathering. Add on calls and instant messaging, and that’s a lot of channels to keep track of.

Any new channel will have to offer a lot to get journalists to abandon any of the aforementioned channels. Hopefully we can give you a better idea if this does all that, when we trial the beta offering later this month.

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