Monthly Archives: March 2010


Turning Customers into “Likes” on Facebook 4

Share One of the overarching goals on Facebook for most companies has been turning casual customers into “fans” of the brand. That goal will have to change for brands – at least semantically. According to documents that Facebook is providing ad agencies and brands, the language they use when people connect with brand pages will […]


How AT&T Jumped Into the Social Media Fray 15

Share Last week I had the opportunity to catch up with two-parts of AT&T’s social media equation. Shawn McPike, a social media strategy manager with AT&T’s customer care group and Susan Bean, a strategist behind AT&T’s corporate communications, joined me in far-ranging discussion around AT&T’s social media strategy. For a company the size of AT&T, […]


As Media Companies Go Technology First, So Must PR Shops 6

Share Nieman Labs Visits the Times R&D Group Last Year Mercedes Bunz of The Guardian had an interesting piece last week on how media companies and newspapers are evolving into technology companies. It opened with a poignant quote from New York Times executive editor Bill Keller (even if you don’t necessarily believe it). “The New […]


Facebook Fan Page Stats, Reporting for Duty 2

Share Adam Ostrow reported for Mashable this morning that several Facebook Fan Page admins have received new email reports this week from the powers that be at the social networking giant. What type of report exactly? It seems to be a weekly email update with statistics on their Fan Page, such as number of fans […]

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Foursquare

Why I’ve Decided to Treat Foursquare Like Yelp 3

Share A few months ago I finally decided to try out Foursquare, after getting a few different invitations to the service. I quickly set up an account and checked in at a few different places (the office, JP Licks, Starbucks and others). I also used the tips tab to see what other people enjoyed at […]


SXSW: GPS Geek Fest 5

Share Today is the first day of the annual South by Southwest (SXSW) conference in Austin, TX. From all corners of the earth musicians, film makers and techies join forces for a week of round the clock events and celebrations. This year, taking center stage on the tech side are GPS based social networks. If […]

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Reuters Clamps Down on Social Media 3

Share Reuters issued their social media policy to employees yesterday, and the one thing that’s attracting the most attention is a policy that news should be broken on Reuters.com, not on Twitter: As with blogging within Reuters News, you should make sure that if you have hard news content that it is broken first via […]