Monthly Archives: March 2010

Turning Customers into “Likes” on Facebook 4

Share One of the overarching goals on Facebook for most companies has been turning casual customers into “fans” of the brand. That goal will have to change for brands – at least semantically. According to documents that Facebook is providing ad agencies and brands, the language they use when people […]

How AT&T Jumped Into the Social Media Fray 15

Share Last week I had the opportunity to catch up with two-parts of AT&T’s social media equation. Shawn McPike, a social media strategy manager with AT&T’s customer care group and Susan Bean, a strategist behind AT&T’s corporate communications, joined me in far-ranging discussion around AT&T’s social media strategy. For a […]

As Media Companies Go Technology First, So Must PR Shops 6

Share Nieman Labs Visits the Times R&D Group Last Year Mercedes Bunz of The Guardian had an interesting piece last week on how media companies and newspapers are evolving into technology companies. It opened with a poignant quote from New York Times executive editor Bill Keller (even if you don’t […]

Facebook Fan Page Stats, Reporting for Duty 2

Share Adam Ostrow reported for Mashable this morning that several Facebook Fan Page admins have received new email reports this week from the powers that be at the social networking giant. What type of report exactly? It seems to be a weekly email update with statistics on their Fan Page, […]


SXSW: GPS Geek Fest 5

Share Today is the first day of the annual South by Southwest (SXSW) conference in Austin, TX. From all corners of the earth musicians, film makers and techies join forces for a week of round the clock events and celebrations. This year, taking center stage on the tech side are […]