Nielsen: Global Time Spent on Social Media Sites Up 82% YOY 4


According to new data released by Nielsen today, global users spent more than five and a half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year.

Facebook continues to show the most global engagement with users spending an average of nearly six hours on the site for December 2009. Twitter on the other hand, wrapped up the calendar year with 579% growth in unique views (UV’s). However, UV’s for the site dropped 5% from November 2009; a possible sign that the company’s hockey stick growth may have peaked.

Looking closer to home, U.S. social media users are also spending more of their free time on social networks with total minutes increasing 210% year-over-year and the average time per person increasing 143% year-over-year in December 2009.


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