Nielsen: Global Time Spent on Social Media Sites Up 82% YOY

By Kyle Austin

According to new data released by Nielsen today, global users spent more than five and a half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year.

Facebook continues to show the most global engagement with users spending an average of nearly six hours on the site for December 2009. Twitter on the other hand, wrapped up the calendar year with 579% growth in unique views (UV’s). However, UV’s for the site dropped 5% from November 2009; a possible sign that the company’s hockey stick growth may have peaked.

Looking closer to home, U.S. social media users are also spending more of their free time on social networks with total minutes increasing 210% year-over-year and the average time per person increasing 143% year-over-year in December 2009.

4 comments February 22nd, 2010

When Print Goes Online: Rolling Stone forgets to Pay Hosting

By Kyle Austin

At least it seems to have happened to Rolling Stone. It could be a DNS server issue as Mashable notes, but it does look very similar to the generic hosting service page you get when your site in unpaid.

The site is now updated to an error message, but still no content. Being down for the full day won’t help with Web traffic for the magazine’s Website, which has steadily decreased over the last six months.

Add comment February 22nd, 2010