Coke prepares for the Superbowl with teaser ad on Facebook

By Ben Haber

January 28th, 2010

It’s almost time for the Superbowl again, which means companies are getting ready to shell out significant money for a 30-second commercial spot on the one day people actually watch – and look forward to – the commercials. This year’s estimated cost for 30 seconds of airtime: $2.5 million (if only that could go toward creating jobs).

In preparation for the big game, Coca-Cola has debut a sneak preview of a Superbowl add (well, part of one anyway) on their Facebook fan page in order to raise money for the Boys & Girls Club of America (and get some consumer attention). The add can be viewed in the Live Positively tab of the page.

In order to see the commercial – which features the Simpson’s – users must post a gift (a.k.a. post/note) to a friend’s wall. Each gift results in a $1 donation from Coke to the Boys & Girls Club of America, and Coke will donate up to $250,000 total (the equivalent of a 3 second add during the Superbowl).

After sending a gift, users are able to watch a sneak peak of the commercial. While it seems promising (it’s about the country’s economic problems – what else!), I have no idea how it ties into Coke (however, the currently Blackberry commercial on TV has more to do with purchasing a Beatles album on iTunes then it has to do with the Blackberry).

Entry Filed under: Branding & Advertising,Facebook