Coke prepares for the Superbowl with teaser ad on Facebook 3


It’s almost time for the Superbowl again, which means companies are getting ready to shell out significant money for a 30-second commercial spot on the one day people actually watch – and look forward to – the commercials. This year’s estimated cost for 30 seconds of airtime: $2.5 million (if only that could go toward creating jobs).

In preparation for the big game, Coca-Cola has debut a sneak preview of a Superbowl add (well, part of one anyway) on their Facebook fan page in order to raise money for the Boys & Girls Club of America (and get some consumer attention). The add can be viewed in the Live Positively tab of the page.

In order to see the commercial – which features the Simpson’s – users must post a gift (a.k.a. post/note) to a friend’s wall. Each gift results in a $1 donation from Coke to the Boys & Girls Club of America, and Coke will donate up to $250,000 total (the equivalent of a 3 second add during the Superbowl).

After sending a gift, users are able to watch a sneak peak of the commercial. While it seems promising (it’s about the country’s economic problems – what else!), I have no idea how it ties into Coke (however, the currently Blackberry commercial on TV has more to do with purchasing a Beatles album on iTunes then it has to do with the Blackberry).


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