HARO Makes Move Towards Personalization
By Ben Haber
January 15th, 2010
Peter Shankman’s HARO (Help A Reporter Out) announced today that the service will become a little more personalized next week. In a blog post, Shankman reported that on Tuesday, HARO will begin offering users new ways to access the site, and trim down the amount of queries they receive daily.
Among the new features HARO will offer:
- Subscribers can chose which sections of HARO they want to receive and access HARO through email (the current method) or through HARO’s website.
- Advertisers can chose to place ads for individual sections (i.e. technology, lifestyle).
- Reporters can rate and comment on pitches (a tool Shankman hopes will teach people how to write better pitches).
Shankman says that while each of these updates have come from user feedback, these are all optional, so that subscribers and advertisers only have to make these changes if they want to.
HARO’s turn towards personalization is a smart move, as recent emails have given subscribers as many as 75 queries to search through – which can be overwhelming and time consuming. Furthermore, making all changes optional allows HARO to keep its users happy, unlike every time Facebook implements massive mandatory changes to its layout.
HARO currently has more than 100,000 subscribers.
Entry Filed under: Branding & Advertising,PR Tools,Public relations
8 Comments Add your own
1. RaceTalk | January 15th, 2010 at 10:50 am
New RaceTalk Post: HARO Makes Move Towards Personalization http://bit.ly/6xveHp
2. Molly Galler | January 15th, 2010 at 11:11 am
Smart move @skydiver! As always. RT @RaceTalk New Post: HARO Makes Move Towards Personalization http://bit.ly/6xveHp
3. Ginger Lennon | January 15th, 2010 at 11:38 am
@RaceTalk New Post: HARO (@skydiver) Makes Move Towards Personalization http://bit.ly/6xveHp
4. O'Dwyer's | January 15th, 2010 at 12:10 pm
HARO makes move toward personalization (racetalk): http://bit.ly/6LTEHF
5. Katie Titus | January 15th, 2010 at 12:12 pm
So helpful! RT @odwyerpr: HARO makes move toward personalization (racetalk): http://bit.ly/6LTEHF
6. Gemma Craven | January 15th, 2010 at 1:06 pm
RT @odwyerpr: HARO makes move toward personalization (racetalk): http://bit.ly/6LTEHF
7. topsy_top20k_en | January 15th, 2010 at 1:06 pm
New RaceTalk Post: HARO Makes Move Towards Personalization http://bit.ly/6xveHp
8. Shannon Nicholson | January 19th, 2010 at 2:35 pm
Ben, I’ve seen HARO’s changes (Shankman’s new HARO just launched today) and they look great. Many of those changes, such as rating the pitches and personalizing the media leads received, now position HARO with features similar to those of our PitchRate.com and the just launched ReporterConnection. It’s exciting to see that all three services seem to share a common committment: making journalists’ (and experts’) jobs easier when connecting with each other.
With these 3 free services, there’s truly never been a better time for experts to get publicity.
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