Twitter appears to be taking a page from Google’s book, changing their home page look to draw attention to World AIDS day (December 1st). When going to the home page today, users will find that Twitter has focused its attention to turning the micro-social network red and is encouraging users to follow @JoinRED.
This sponsorship from Twitter will surely attract the attention of other organizations looking to expand their online presence and raise awareness (i.e.: cancer, stroke, etc.).
Is it now only a matter of time until Twitter is competing with Google to develop those cool holiday logos?
Note: Google does draw attention to World AIDS Day on its homepage, but not in the dramatic fashion that Twitter does.