A Rose By The Name Of Charlie Joins BusinessWeek

By Kyle Austin

December 1st, 2009

Charlie Rose Interviews Former BusinessWeek columnist Maria Bartiromo (Circa 2002)

Amidst the carnage of layoffs in mainstream media over the last several weeks, some industry executives have begun to argue that the “blood on the floor means new blood in the industry.”

It also apparently means new, “old blood” in the industry.  Bloomberg, who made news two weeks ago by letting go of some of the biggest names on BusinessWeek’s masthead, announced yesterday that Charlie Rose will join the Bloomberg-BusinessWeek family as a regular columnist.

According to the release:

“Each week, Rose will offer insights into and takeaways from those who impact and drive the global business and financial markets.”

As Jay Yarow of BusinessInsider notes, this sounds unsurprisingly similar to Maria Bartiromo’s former column in the magazine. Yarow reported earlier in November (via a tweet by Monica Gagnier) that Norman Pearlstine was killing Bartiromo’s weekly FaceTime column.

Rose officially joined the Bloomberg family in August (he’s taped there since 1994), when he signed a deal to rebroadcast his syndicated PBS show on Bloomberg TV. One wonders if Bloomberg, and specifically Pearlstine, also viewed Rose as a print asset back in August as it gauged its bid for the magazine.

Bloomberg’s acquisition of BusinessWeek officially closed today with Rose’s first column set to appear in the December 21st issue.

Entry Filed under: Mainstream Media