Extreme Makeover: CNN Edition 3

CNN new homepage

If you are a frequent visitor to CNN.com you surely noticed that something looked a bit different on the website this week.

Perhaps it was the blazing, fire engine red banner across the top? Or maybe it was the multiple, color photos accompanying the lead stories? Or was it the supersized video player featured in the center of the home page?

No matter what caught your attention, you’re correct. CNN.com got a facelift.  In a recent article on the site redesign, Mike Shields of ADWEEK quotes K.C. Estenson, the SVP and General Manager of CNN.com, as saying “This is a revolution for us. To date, CNN has been a “largely text-driven site” that in the eyes of consumers is “a machine that spits out breaking news. We challenged ourselves to change.”

Why change now? Well, in an interview with Mediaweek, Estenson explained, “I think the portals are coming after us. I want people to not have to go someplace else to get more.” Who are these portals Estenson feels nipping at his heels? Oh you know, just two little companies called AOL and Yahoo.

Motivated by the idea of providing their visitors with all the types of news and content they are seeking, CNN.com has formed several partnerships that launched with the new website on Monday. New members of the CNN.com family include: Entertainment Weekly, People Magazine, Anderson Cooper, Larry King, Pete Cashmore and even Oprah Winfrey!

In addition to the fresh, vibrant look and the all star line up, CNN.com has also added personalization capabilities to the site. Visitors can tailor their homepage by adding local news, sports, and weather to their CNN.com experience.

It is clear from the components of the website redesign that CNN.com is paying attention to market trends and user preferences, and adjusting their offering accordingly. This new approach will likely delight existing fans and entice new ones.

Bravo CNN! Mission accomplished.

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