One of its latest digital moves is a weekly online video series, which it is dubbing “Tea with The Economist.” Like every step the Economist has made in moving carefully into digital waters, the series is very true to the The Economist brand.
According to Beet.TV:
“The 10-15 minute videos are conducted by The Economist reporters and editors around the globe who pour tea and query their subjects.”
However, the The Economist isn’t attempting to turn this into an online version of Charlie Rose’s two-way conversations. In fact, true to the anonymity that the The Economist maintains for their bylines, the reporters are never shown on camera or identified.