10 Essential Mobile Apps for Marketers On-the-Go

By racetalk

Today we’re happy to be announcing a new Friday, guest post feature. Our inaugural guest post was contributed by RaceTalk-reader Tara Miller, who writes about online management degree’s. She welcomes your feedback here and at TaraMillerr00 at yahoo.com. If you’re interested in writing a guest post for RaceTalk please contact us at racetalk at racepointgroup.com.

Even if you do most of your business in the office, having a way to get connected with important information and better monitor your success is extremely useful. These mobile applications can help marketers of all kinds keep in touch, survey consumers, remember important tasks and much more.

1. Urbanspoon: If you need great place to take out potential clients, buyers or investors, then use this handy app to find something that suits the needs of all the suits in the room.
2. Salesforce Mobile: This CRM tool allows users to keep client and prospect information on hand. Update your records while you’re stuck in another endless wait on the tarmac at La Guardia.
3. iTalk: Make taking notes easy with this app that will also help you avoid carpal tunnel.  Simply say it aloud and save it to your phone.
4. Surveyor: If you need to get in touch with and survey your target market, this portable application can make the whole process a little less painful.
5. Stay in Touch: Easily manage all of your business information with this helpful CRM tool.
6. Analytics Pro: With this app you can keep tabs on the performance of your websites or blog no matter where you are. Its functionality links you up with your Google Analytics account.
7. Keynote Remote: Mac users can take advantage of this budget app that turns your iPhone into a remote control, which can be used to go through a Keynote presentation – while taking advantage of the local wi-fi connection.
8. Remember the Milk: If you need a little help remembering the stuff you need to get done outside of work then try out the mobile version of this app. You’ll be able to keep track of mundane tasks like picking up the milk, as well as personal emails that need responses.
9. Scribble: Here you’ll find an app that will let you jot down ideas and share your designs with others, whether in person or through an email. Simply draw on the screen of your iPhone, which becomes a bit like a whiteboard. If you want to erase – give it a little shake.
10. Creative Whack Pack: If you’re experiencing a creative block, break out this application filled with exercises designed to stimulate the right side of your brain.

6 comments July 31st, 2009

U.S. Military May Ban Social Networks

By Ben Haber

Social networking may no longer be an option for the United States’ armed forces as the U.S. military is contemplating a ban on Twitter, Facebook and other social networks in light of security concerns.  According to WIRED, this fresh ban stems from fears that Facebook and other social networks are far too easy for hackers and cybercrooks to gain access to the military’s networks.

This is not the first time a military has restricted the use of social networks.  In April 2008 Israel deemed Facebook as a security threat and placed restrictions on what soldiers were allowed to post on their profiles. One soldier was even jailed for posting sensitive information on his profile.

The British Army also told soldiers to stop using social networks like Facebook and MySpace in February 2009, an order that did not sit well with the soldiers:

The move has angered troops who regularly use networking sites to keep in touch with family and friends.

An NCO in Afghanistan told The Sun: “The fun police have taken over. I can’t talk to my wife and kids or even play Call of Duty 5. Do they really think we’re going to give away secrets?”

Another soldier said: “It’s the most offensive thing I’ve ever heard. We’re prepared to die for the country and are treated like children.

The U.S. military decision to ban social networking sites will definitely cause some controversy as well. While the primary concern for the military is safety, many soldiers use Facebook, Twitter and other social networks to communicate with their friends and family while they are training and/or oversees and wont enjoy seeing their primary methods of communication banned.

1 comment July 31st, 2009