Larry Weber Launches New Book, Sticks & Stones

By Ben Haber

July 14th, 2009

It’s no secret that the Web has changed the way we need to market ourselves.  Companies often search Facebook, MySpace, Twitter and Google for information on applicants, and just one compromising tagged photo can result in some serious consequences.

So when it comes to shaping individual, small business and corporate reputation, you can’t be too careful. Larry Weber’s new book, Sticks & Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click, addresses this vital part of our world and explains where and what to talk about on the Web, how to respond to online attacks and crises, and how to organize for success.

There is more information available on the Web site for Sticks & Stones, and you can also discuss the book with Larry on Twitter: @TheLarryWeber.

Entry Filed under: Larry's Radio Show,Marketing,Public relations,Social Media