Good NYT piece on it on Friday http://bits.blogs.nytimes.com/2009/06/26/and-the-winner-of-the-1-million-netflix-prize-probably-is/?th&emc=th. A team of global engineers developed an engine that improved the recommendation accuracy by 10%. Seeing as that function is a main selling point for Netflix already, that 10% has the potential to increase its customer base tremendously – not to mention it only cost them $1 M, probably a lot less than creating it internally.

Thanks for the link to AdHack.

The FT article is another great proof point for our model of connecting ad creators with ad buyers anywhere.

We recently finished a TV ad where we connected an ad buyer in Montana with an ad creator in Los Angeles to great success. Here’s the quick case study: http://blog.adhack.com/2009/06/09/vanns-tv-ad-customer-experience/

Now that we’ve all got the tools to create great ads we’re seeing a huge increase in the number of places those ads can be created.

Smart agencies can adapt and use these changes to their advantage, as a new source for creative ideas and work. And sites like AdHack can help them.

Great stories come from everywhere.