Enterprise 2.0: David vs. Goliath (Part 2 of 2) 2


Contributed by Palmer Reuther

This is the second part of a two-part series focusing on the Enterprise 2.0 Conference. The first part can be seen here.

Despite the scourge of rain that has descended on Massachusetts in the last two weeks, a healthy number of folks made their way to the Westin Hotel at the Waterfront in Boston for Enterprise 2.0 Conference. Described by the organizers as a culmination of the “who’s who of the people defining, strategizing and putting Enterprise 2.0 into practice today,” the conference lived up to its billing as a top tier venue for understanding the tangible components of new workplace technologies.

What is Enterprise 2.0?
“Technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility.”

The vibe at the show reflected a new generation of companies like SocialText, Yakabod and Joyent that look at the current state of enterprise technologies as a hindrance to workforce productivity.  But they’re not willing to sit on the sidelines and be constrained by traditional tech tools; they’ve taken steps to leverage new tools as the foundation for a new set of high impact, high productivity technologies for today’s businesses.  As Yakabod puts it, “In search of more meaningful work, [the company] decided to shake up the atrophied world of enterprise software—specifically, the catchall category labeled “knowledge management.”  Socialtext and Yakabod are all about speed. SocialText’s technology enables faster collaboration, decision making and on the fly course corrections while Yakabod is all about making people more productive at their jobs.

There were a number of other companies exhibiting with similar visions about what’s next in the enterprise.  It will be interesting to follow these organizations to see what meaningful technologies bubble to the surface and those that wither against Goliath – the legacy systems.


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