In April, I took a look at new research on Fortune 500 companies blogging.
The research was conducted by the Society for New Communications Research (SNCR) and carried out by Nora Ganim Barnes, Ph.D. and Eric Mattson CEO of Financial Insite.
At the time they found that 81 of the Fortune 500 (2008 list) or 16% currently have public-facing blogs (Previous estimates were that 61 companies or 12.2% of the Fortune 500 were blogging).
This week Larry had a chance to sit down with Nora, who is the current Chancellor Professor of Marketing at Umass Dartmouth, to discuss those findings further and other insight she has on the social media space. Listen to the Market Edge interview here.