Leslie Reiser Joins Larry Weber on Webmaster Radio
By Ben Haber
April 24th, 2009
On Market Edge with Larry Weber this week, Larry was joined by special guest Leslie Reiser, program director for interactive marketing at IBM. Leslie is responsible for defining and delivering IBM’s Web strategy and driving social media marketing efforts in the small and mid-sized business customer set. She managed a $20 million budget to deploy Smart Market, an IBM program that has reinvented the way it uses the Web to deliver relevant, integrated solutions to small and midsized businesses through an applications-led Marketplace and Community.
Larry and Leslie discussed the future of B2B marketing and look at how IBM’s program was designed to leverage Web 2.0 capabilities, including social marketing capabilities.
You can listen to the podcast here.
Entry Filed under: Larry's Radio Show
3 Comments Add your own
1. RaceTalk | April 24th, 2009 at 8:05 am
New RaceTalk Post: Leslie Reiser Joins Larry Weber on Webmaster Radio http://tinyurl.com/cy497z
2. RaceTalk | April 24th, 2009 at 1:05 pm
New RaceTalk Post: Leslie Reiser Joins Larry Weber on Webmaster Radio http://tinyurl.com/cy497z
3. Loretta | May 15th, 2009 at 8:42 am
Great information. Thanks for the post. That was a spectacular article, need more great work like this out there.
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