On Market Edge with Larry Weber this week, Larry was joined by special guest Leslie Reiser, program director for interactive marketing at IBM. Leslie is responsible for defining and delivering IBM’s Web strategy and driving social media marketing efforts in the small and mid-sized business customer set. She managed a $20 million budget to deploy Smart Market, an IBM program that has reinvented the way it uses the Web to deliver relevant, integrated solutions to small and midsized businesses through an applications-led Marketplace and Community.
Larry and Leslie discussed the future of B2B marketing and look at how IBM’s program was designed to leverage Web 2.0 capabilities, including social marketing capabilities.
You can listen to the podcast here.