Earth Day 2009

By Ben Haber

April 22nd, 2009

Last year we celebrated Earth Day with a rundown on what media outlets and companies were talking about. Here is a look at a few things that are happening on this year on Earth Day:

• Fortune concluded their Branstorm: Green today with a big splash – an address from President Clinton. In fact, Twitter has been buzzing about the brainstorm all week long.
• Speaking of Twitter, check out everyone’s Earth Day tweets.
• President Obama delivered an Earth Day address, pitching for his alternative energy plans.
• WIRED had a list of gadgets that can help ‘green’ your lifestyle.
• Fast Company looked at five major green initiatives.
• The New York Times asked if being overweight was contributing to our climate crisis.
• Here’s a cool view of the earth courtesy of BoingBoing, who wishes us a happy Earth Day.

And here two desperate Earth Day marketing ploys (via Green Sheet):

• Wal-Mart will double it’s solar efforts at a grand total of 10-20 stores.
• Miss America does it’s best to go green.

Entry Filed under: Branding & Advertising, Green