Volvo Integrates Twitter into YouTube ad, Calls for Followers
By Kyle Austin
April 15th, 2009
As I mentioned in a recent post on VitaminWater, I woudn’t be suprised if more companies start to use their Facebook pages as their corporate Websites. VitaminWater, of course, used its Facebook page, not its Website, as the call to action in a recent TV ad campaign.
Volvo, is taking it a step further by incorperating its VolvoXC60 Twitter stream, into its current YouTube XC60 ads. Calling on viewers to follow them on Twitter. Now their VolvoXC60 Twitter handle is continuing the conversation.
Entry Filed under: Branding & Advertising, Social Media, Technology and Innovation, Twitter, Web 2.0, youtube
3 Comments Add your own
1. RaceTalk | April 15th, 2009 at 2:49 pm
@VolvoXC60 ads on YouTube incorporate their Twitter stream http://is.gd/sCoz
2. RaceTalk | April 15th, 2009 at 3:01 pm
New RaceTalk Post: Volvo Integrates Twitter into YouTube ad, Calls for Followers http://tinyurl.com/ctal76
3. The New Volvo XC60 | April 16th, 2009 at 6:27 pm
We got @RaceTalk talking about our YouTube banner from yesterday! http://bit.ly/3l27bM
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