Aberdeen Finds 63 % of Companies Plan to Increase Social Media Marketing Budgets
By Kyle Austin
March 24th, 2009
More research – this time by Aberdeen Group (Via eMarketer) – suggests that companies are increasing spend on social media marketing at a time when marketing budgets are being cut across industries. As we covered last week, Forrester recently reported that 95% of social media marketers will maintain or increase social media spending in the downturn.
Aberdeen reports that 63% of companies (defined as best-in-class) plan to increase their social media marketing budgets this year. More interestingly they found that 21% of their respondents plan to increase their spending on social media marketing by more than 25%.
Also echoing Forrester’s recent report, Aberdeen’s findings indicate that companies are hungry for effective measurement of social media. 39% of companies found it somewhat difficult to measure social media, and 20% said it was very difficult.
Entry Filed under: Digital Media Relations,Social Media
4 Comments Add your own
1. RaceTalk | March 24th, 2009 at 9:47 am
New RaceTalk Post: Aberdeen Finds 63 % of Companies Plan to Increase Social Media Marketing Bu.. http://tinyurl.com/clrtaj
2. SocialPile.com | March 24th, 2009 at 12:47 pm
63% of companies plan to increase social media marketing bugets – http://bit.ly/4GXv3
3. RaceTalk | March 24th, 2009 at 2:47 pm
New RaceTalk Post: Aberdeen Finds 63 % of Companies Plan to Increase Social Media Marketing Bu.. http://tinyurl.com/clrtaj
4. While Social Media Market&hellip | May 13th, 2009 at 5:50 pm
[...] is on the rise, despite marketing budgets being cut across industries during the recession. Aberdeen found in March that 63% of companies (defined as best-in-class) plan to increase their social media marketing budgets [...]
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