Daily Archives: March 16, 2009

Forrester: Playtime is Over for Social Media, But Budget is Still There 4

Share Jeremiah Owyang of Forrester released a follow-up survey / report today on social media during the recession. The report entitled “Social Media Playtime Is Over,” found that 95% of social media marketers will maintain or increase social media spending in the downturn. The news is fairly interesting when you take into account that 93% […]



Professional Athletes Now Tweeting During Games 5

Share In what is considered a professional sports first, Milwaukee Bucks forward (and Uconn Alum) Charlie Villanueva posted a message on Twitter during halftime of his game against the Celtics on Sunday: In da locker room, snuck to post with my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more […]

Seattle P-I’s Last Edition to Hit Newsstands Tomorrow 2

Share The Seattle Post-Intelligencer made it official today, announcing that they will print the final issue of the 146-year old newspaper tomorrow. Like the Rocky Mountain News, cameras were present to document the next-to-last day in a new media way, via the embedded online video. Expect more videos to come, as the Seattle P-I moves […]

Conversations start with something interesting to say delivered in an interesting way – Part 2 2

Share I posted a few weeks back about how organisations must engage stakeholders in dialogue, and how this conversation starts by not just having something interesting to say, but delivering it in an interesting way. After all, whilst marketers consider the 30 second ad to be on its last legs because it tries to wallop […]