Desperate Marketing – Dodgers Salesperson Claims To Have The ‘Inside Track’ 4


There is no doubt the economy has been felt by professional sports. Just today the NFL announced layoffs (about 15 percent of league employees) and selling tickets has become an issue for some teams as well.  Apparently, one sales person for the Los Angeles Dodgers got a little too desperate (or as he explains, excited) and decided to market the signing of Manny Ramirez as his key selling point.  In the age of the internet – beware.

The sales person (who remains nameless) left a voicemail for a potential Dodgers season ticket holder during which he said “I wanted to be the first to tell you the Dodgers are on the verge of signing Manny Ramirez! A little insider info!”

Unfortunately, this isn’t true. The person that received the message decided to post it online, and then the Los Angeles Times picked up the story giving it some national attention. We know times are tough, but imagine trying to get someone to purchase season tickets because of a rumor – especially one that isn’t even true!  An interesting marketing strategy indeed…


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