MC Hammer on Twitter, Michael Arrington, VC’s and the Hammertime iPhone App

By Kyle Austin

February 21st, 2009

As you probably know already, MC Hammer is a Twitter star. With over 96,000 followers, Hammer (or Stanley Burrell) is one of the most popular celebrities on the micro-blogging site (Maybe only second to Shaq). He was even the big-ticket name for the recent Shorty Awards. We had chance to catch up with Hammer today in Boston at the Mandarin Oriental, as he finished up a trip to the East Coast which included a talk on marketing at Harvard Business School and meeting up with some East Coast VC’s.

In our wide-ranging discussion, we chat about his thoughts on social media as the future of marketing, Twitter, the Hammertime iphone App, DanceJam (his social dancing network start-up) and his relationship with VC’s and Michael Arrington (an angel investor in DanceJam). Hammer has some interesting thoughts on Arrington’s sabbatical from blogging and the Web, given that he’s had to endure the public spotlight for decades.

Finally, we get into the new reality show he has in the works with A&E – Just announced on Wednesday and not surprisingly called “Hammertime” – which he says will have the feel of an unscripted / real-life version of “The Cosby Show.”

Thanks again to MC, and hope you enjoy.

Entry Filed under: Digital Media Relations,Marketing