Influence Scorecard update

By racetalk

Thanks

Whilst the volume of responses to the Influence Scorecard has been amazing and very encouraging, for a topic so closely related to the Social Web, I’ve been astonished at the number of responses by email rather than, well, more socially!

Nevertheless, I’m far from ungrateful of course. Indeed, “Thank you”. And I’d like to take time here to shout out specifically to the following social web analytics specialists for their support, and then I’ve added some reciprocal blog links…

Nielsen Online, TNS Cymfony, J.D. Power Umbria, Clarabridge, Influencer50, Techrigy, Brandwatch, dna13, VMSInfo, Radian6, Integrasco, BuzzLogic, MotiveQuest,  RepuMetrix, Andiamo, CIC, Attentio, Scout Labs.

• Influencer50 / Who are you trying to influence
• BuzzLogic / Influence: Looking to make another quantitative leap
• dna13 / Correlating PR’s influence to org performance
  
• Andiamo Systems / An exciting concept to measure influence – the Influence Scorecard

Questions

Where you’ve come back with questions, they have been about two aspects in general… definitions and events.

It’s apparent that vocabulary is important. Like all new fields, if we try working with slightly different definitions then innovation and concensus are going to be harder to forge. We’re talking about words like “influence”, “stakeholder”, “engagement”, “dashboard” etc. So whilst I partly anticipated this need in the first post, it looks like this is going to be task 1.

And events. Well, the level of interest from all the corners of expertise we’re bringing together… analytics, PR, social media and business performance management… has been such that we’re going to give ourselves a little more time to work out the when, where and how. Please bear with us though… we are pulling stuff together.

This task will be delayed a few days whilst I attend Mobile World Congress next week with the powerful ARM, ingenious Mozilla and addictive Taptu. If you’re there and fancy meeting up, just twitter #influencescorecard and #mwc and I’ll pick it up.

But my mind won’t be entirely off influence in Barcelona, after all there’s influence through them there devices.

1 comment February 13th, 2009

Wanna Take This Outside? How About on Twitter?

By Ben Haber

While I’ve seen some minor arguments take place on Twitter, one huge blowup occurred on Wednesday that simply left me in amazement.

A technology reporter for the National Post, David George-Cosh, blew up at April Dunford, a marketing consultant in Toronto. The fight occurred after Mr. George-Cosh was looking to speak with one of Ms. Dunford’s clients for a story, but did not get his calls returned.  He preceded to leave her a nasty voice mail that she Twittered about, which drove Mr. George-Cosh to the edge.

He then began a full-fledged Twitter attack on Ms. Dunford, while she did her best to handle the situation calmly and reasonably. Read her first three posts here, here and here, then follow the rest of the conversation in the image below:

Wow.

While we clearly don’t know the particulars about their working relationship, there is one thing I found particularly interesting:

In one of Ms. Dunford’s original tweets, she says Mr. George-Cosh told her that when a reporter calls you jump. While I think that is generally true (because part of PR is helping out reporters too), there are some situations where companies do not want to comment or be included in a story. I have been in this situation and it’s never fun explaining to a reporter why your client is ‘unable’ to speak with them, which can sometimes rub people the wrong way.

Clearly it’s best when reporters and PR people can establish a good working relationship, and I think this event shows that reporters need PR people too, something which can often be overlooked (hello TechCrunch).

And if you’re going to throw a fit, don’t do it on Twitter for everyone to see.

7 comments February 13th, 2009