Larry Weber Releases 2nd Edition of Marketing to the Social Web

By Kyle Austin

Today is a big day for Racepoint Group and our chairman, as Larry releases the 2nd edition of Marketing to the Social Web. The first edition, published in 2007, was greeted with an overwhelming positive response and sold more than 30,000 copies.

Based on that response, and with the social Web evolving on a daily basis, the publisher (John Wiley) asked Larry to update the book with a second edition. This new edition , on Amazon today, includes a foreward by “Jimbo” Wales of Wikipedia and a new chapter on Facebook entitled “Does Facebook Matter?”. Like others following Facebook closely,  he believes it does.

In addition, the book also takes a new look at how to measure and quantify social media. Something that we are all trying to do in today’s economy. Larry is also marking the occasion by launching a flashy new micro-site. Check it out and check out the 2nd edition.

4 comments February 11th, 2009

TIME’s Cover Boy (and Former Managing Editor) Walter Isaacson Gives His Plan to Save Newspapers to Jon Stewart

By Kyle Austin

Walter Isaacson, who has brought increased attention to saving newspapers this week with his TIME cover story, was on the Daily Show earlier this week to detail his iTunes-easy method of micropayments to save the industry. Here’s a look.

2 comments February 11th, 2009