Every once in a while there is a marketing campaign that really stirs up some emotions. Today is one of those days.
Saturday afternoon Johnson & Johnson caused quite a commotion among mothers when they posted a new ad on their Web site. The ad targeted new mothers who were suffering from aches and pain (especially back pain) from carrying their newborn babies. The ad went as far as to say that carrying babies is often seen as a fashion statement, but that it’s okay to break from this trend if you’re dealing with pain.