Motrin Marketing Campaign Goes Up In Flames

By Ben Haber

November 17th, 2008

Every once in a while there is a marketing campaign that really stirs up some emotions. Today is one of those days.

Saturday afternoon Johnson & Johnson caused quite a commotion among mothers when they posted a new ad on their Web site. The ad targeted new mothers who were suffering from aches and pain (especially back pain) from carrying their newborn babies. The ad went as far as to say that carrying babies is often seen as a fashion statement, but that it’s okay to break from this trend if you’re dealing with pain.

There has been a lot of buzz in the Twitter community about this ad, and many stories have been written today about the failed marketing campaign and backlash that they’ve seen from social networks.

Just this afternoon Motrin issued an apology and said they are in the process of removing the ad. But, you can still see the controversial ad on YouTube.

Entry Filed under: Branding & Advertising