The Global Financial Crisis Hits Home


By Kyle Austin

Yesterday, the expanding global financial crisis hit home. Unfortunately, as has been reported, Racepoint Group made a 20 percent cutback in staff. It’s never easy to part with co-workers and yesterday we lost some very smart and talented public relations practitioners (and fellow bloggers), who are going to be missed dearly. What makes it even harder is that we lost some great friends as well. We thank those who are gone for their contributions to this organization.

While yesterday was a tough day us, we’re not the first and won’t be the last PR team to have to face the new economic realities.  However, we’re determined to move forward and believe that Racepoint is well positioned to weather the storm and see our vision through.

As someone once said more poetically than me:

“Adversity is a fact of life. It can’t be controlled. What we can control is how we react to it.”

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