Larry Chats with GE CMO & SVP Beth Comstock @ Noon ET

By Kyle Austin

September 30th, 2008

By Kyle Austin

Yes, we’re on radio too. At least Larry is. Join him on WebmasterRadio.FM today at Noon ET as he talks with GE CMO & SVP Beth Comstock. Comstock, who headed back to GE in March, after spending two years as President of Integrated Media for NBCU, will discuss the future of global marketing and communications. She will also give insight into the struggle that CMO’s deal with when it comes to advocating change and developing new marketing plans. Hopefully Larry gets a chance to ask her about digital media as well, as she has a wealth of knowledge there (As you can tell from the embedded Wallstrip interview above, filmed during her time at NBCU).

Comstock leads GE’s organic growth and innovation initiatives in the marketing, sales and communications functions. Right now, she is focused on building cross-business digital programs and creating a partnership network to extend GE’s eco-magination green technologies.

Maybe we’ll hear some more about her recent trip to India. If you miss it at Noon, check it out later at Market Edge.

Entry Filed under: Branding & Advertising,Marketing,Social Media