Steve Jobs: Reports of my Death are Greatly Exaggerated

By Kyle Austin

September 9th, 2008

Steve Jobs, chief executive officer and co-founder of Apple, on Tuesday at Apple’s “Let’s Rock” event. (Credit: Daniel Acker/Bloomberg News)

By Kyle Austin

The unflappable Steve Jobs hit the stage this afternoon at Apple’s secrative ”Let’s Rock” event. So secrative in-fact, that a senior BusinessWeek writer was asking me if I knew anything about what they may announce today, last night. With questions lingering about his health, he took no time to address what was on every-one’s mind. In fact, he opened with a slide (a la Mark Twain) that simply said “Reports of My Death are Greatly Exaggerated.”

Jobs was obviously having fun with the speculation that spun out of his gaunt public appearance earlier this year, re-surfaced in Joe Nocera’s infamous article and culminated with Bloomberg mistakenly publishing his obituary during a common internal update two weeks ago.

With what appears to be minor announcements surfacing during his current presentation; many believe his PR appearance at the event was choreographed to illustrate his wellness to investors and industry watchers.

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