By Kyle Austin
Rick Sanchez, CNN’s new media guy, will reportedly debut a Twitter-based show on CNN at 3:00 p.m. ET today. Sanchez appropriately broke the news on the new show through Twitter and was looking to name it through the weekend. Michael Martine notes on his blog that it will likely be called “Rick Sanchez Direct.”
Adam Hirsch at Mashable recently chronicled CNN’s growing use of Twitter on-air in addition to leveraging their iReport to increase viewer engagement. This will be their latest foray and certainly their most aggressive.
Will be interesting to see how the show takes shape. Will it be a Q&A, with topics forming based on Twitter-based questions to Rick? Let us know your thoughts on the show and feedback, if you catch it.