By Kyle Austin
The much-ballyhoed Microsoft ad featuring Jerry Seinfeld finally hit the air last night during NBC’s coverage of the 2008 NFL opener between the Giants and Redskins. The ad, which featured Jerry and Bill Gates at the “Shoe Circus” marked the kick-off of a new $300 million ad campaign aimed to overhaul Microsoft and Window’s “boring” image. Early speculation on the campaign, including the front page piece in the Wall Street Journal on August 21, described the overarching theme to be “Windows not Walls.”
Those early reports seem to be close at least. Microsoft, which simultaneously launched the Seinfeld video online , has positioned the theme of the campaign on its Website as “Your World Through Windows.”
However, last night’s commercial (which lasted 90 seconds) didn’t even mention Windows and hardly touched on Microsoft. Appropriately, featuring the co-creator and star of the “show about nothing,” it essentially was an advertisement about nothing.
What’s your thoughts? Did Microsoft just waste $10 million on Jerry (his contract for the campaign)?