If social media is on your radar, you’re obviously familiar with Mashable and its founder Pete Cashmore. The blogging network, designed to cover Web 2.0 and launched by Cashmore in 2005, brings in an estimated $166,000 in monthly revenue through sponsorships and advertising. Racepoint Group was in attendance (with more then 400 others) at Mashable’s SummerMash Boston tour stop on Tuesday at the Roxy and had the chance to sit down with Cashmore.
Here is a piece of the interview that my colleague and RaceTalk correspondent Erik Milster had with him:
Although Cashmore wasn’t willing to fully disclose what’s in the pipeline for the rest of this year and moving into next year, it’s clear that the site will continue to be a must read for those involved in Web 2.0 and social media. According to Compete.com, in July the site nearly hit 1 million unique visitors – falling just short - with 977,328.
As the Olympic Games kickoff tomorrow in Beijing, the best athletes around the world will be competing for gold, silver, and bronze medals in their respective events.
While you’re on the couch, no doubt witnessing some of the greatest athletic performances of the year, or ever, you’ll also be watching some other competitions coming straight into your living room.
Presidential candidates Barack Obama and John McCain will be competing for your vote – and spending a combine $11 million in the process. NBC sure is lucky that the Olympics fall during the same time as campaign season!
Meanwhile, Olympic sponsors such as Coca-Cola, Adidas, and McDonalds (powering Olympic athletes? Suuuuuure) are giddy at the sight of having an attentive television audience and the ability to market their products to Asia. These types of ‘global sponsors’ have paid an average of $72 million each, but one study found that only 15 percent of 1,500 Chinese city dwellers could name at least two of the 12 global sponsors.
So while you’re watching some of the world’s greatest athletes over the next couple weeks, try not to think about the companies and politicians competing for your money and votes – just enjoy the moments that the summer Olympics bring us ever 4 years.
