YouTube to Broadcast Olympic Games 3

By Ben Haber

With the Olympics starting on Friday, there is so much to look forward to.  I can’t wait to see the track & field events – especially the 1500 and 5000 meter races. Volleyball is always exciting to watch, and who doesn’t want to see Michael Phelps’s attempt for eight gold medals? However, what most people don’t realize that until this year, not everyone had access to this worldwide event.

Enter YouTube.

Thanks to the popular video site, for the first time ever the Olympic Games will reach 77 territories that aren’t officially covered by Olympic sponsors, including South Korea, India and Nigeria, according to The Wall Street Journal.

YouTube will be streaming about three hours a day of exclusive content from the Olympics on a dedicated channel during the Games. However, viewers from outside those 77 territories will be blocked from the channel because of broadcast rights.

While it’s hard to believe that the  Olympics weren’t available around the world before 2008, it’s pretty funny to think that the first year they will be available worldwide (via the internet) will be the same year the Olympics are taking place in Beijing – where open internet access has become such a hot issue.

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