The power of public relations can change perceptions and do a lot of good in the world. One of the accounts that Racepoint Group is extremely proud of is our work handling all of the external communications for One Laptop Per Child – a visionary organization that is dedicated to educating poor children in the developing world through technology.
The outstanding work Racepoint has conducted on behalf of OLPC has won us numerous industry awards – but last week came on of the greatest honors a public relations agency can receive. The United Nations awarded Racepoint Group the 2008 United Nations Grand Award for Excellence in Communications for issues of high importance to the UN. The award was to celebrate and acknowledge the global communications plan we conducted for OLPC for the last 18 months. It is a humbling experience to be praised by the UN. Here’s Racepoint Chairman Larry Weber’s reaction:
“The One Laptop per Child campaign is a great example of Racepoint Group’s ability to use both traditional and social media to deliver powerful messages that inspire both individual and governmental action. We are proud that our work for OLPC supports an organization whose mission is in line with the goals of the United Nation.”
The campaign Racepoint undertook for OLPC helped shape public opinion in favor of OLPC and the XO laptop the organization has developed. Racepoint secured more than 20,000 print and broadcast features and 60,000 blog posts (yes, you read that correctly!).
As a result, the campaign helped persuade governments such as Uruguay and Peru to commit to OLPC, and purchase hundreds of thousands of XO laptops for their school children. In addition, a giving campaign targeting North American consumers raised more than $35 million, enabling the delivery of more than 100,000 XO laptops to children in Afghanistan, Cambodia, Haiti, Ethiopia, Mongolia and Rwanda.
You can read more here: United Nations Press Release.